Content Strategy

Successful storytelling begins with a solid content strategy.
Your content strategy is the foundation on which storytelling and long-term content development are based. We want to get to know and understand your audience, so that the content and experiences we create are consistent, effective and precise.

SERVICES

Identifying the target audiences

Positioning and crafting content messages

Expressing yourself through content

Mapping selected media channels

Creating a long-term work plan

Storytelling

Masters of the art of storytelling.
‍Storytelling is an art, and like all other arts, it requires creativity, vision, skill and experience. It is an expertise that is honed through trial and error, and when it succeeds, storytelling becomes icing on the marketing strategy and campaign cake.

SERVICES

Company story

Brand story

Event story

Marketing campaign story

Content

Good content captures people's attention. Outstanding content inspires action.
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We offer writing and marketing content management services at all levels and scales - from microcopy to professional and highly detailed texts, all fully tailored to your target audiences and marketing needs.

SERVICES

Creating content for websites

Managing internal and external content activity

Writing documents, newsletters, lectures and speeches

Marketing writing

Scriptwriting for marketing videos

Copywriting and microcopy

Digital

Knowing the ins and outs of the digital arena and how to take you safely to the virtual center of town.

Digital is the new tangible - everyone's there, consuming information and being fed content 24/7. We are experts in managing your online presence through the perfect use of digital channels.

We create distinctive campaigns that take your message across the screen and into your customer's heart.

SERVICES

Social media content: LinkedIn & Facebook

Website content

SEO

PPC

Blog, Professional articles, E-mail campaigns

Design

Design gives your campaign the human touch. Inspirational creative work makes it unforgettable.
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The customer's look-and-feel goes hand-in-hand with the textual language. Together they create an overall experience for target audiences that includes language, form and color. The visual experience is an integral component of content. We are good at design, because we understand content.

SERVICES

Brand identity & visual language

Websites & landing pages

Social media, creative & graphics

Company presentations

Business reports

Print media

Workshops & lectures

Some stories are jaw-dropping - some are unforgettable, while others are best forgotten. What will yours be?
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Now it's your turn to learn from the knowledge we have accrued in the rich world of storytelling and content in Israel and worldwide.

Workshops

Introductory workshop: Storytelling from A-Z

This workshop will provide you with an introduction to storytelling.
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Workshop length
‍One meeting of 4-6 hours

Designed for
Individuals and groups interested in receiving initial content marketing tools and learning how content marketing can be used to achieve personal and business success.

Practical workshop: Building a Marketing Campaign through Content

A practical workshop will provide you with the right tools to build a content campaign, including developing a content marketing strategy, defining the target audiences and customer profile, mapping the content funnel and more...
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Workshop length
Two meetings of 4-6 hours each.
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Designed for
Executives of corporations or SMEs, start-up teams, marketing professionals, spokespeople and business development professionals.

Practical workshop: Positioning and Differentiation - Tango Your Business to Success

In this workshop, we will learn how to position your company, service, product or brand and differentiate you from your competitors by defining and refining your value proposition for the various target audiences and your unique selling proposition.
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Workshop length
One meeting of 4-6 hours.

Designed for
Owners of small and medium-sized businesses, independent contractors, start-up managers, or anyone interested in independently starting and implementing marketing for a business, to stand out from competitors and lead business success.

Practical workshop: Content Driving Impact

In this practical workshop, we will learn about best practices and marketing tools used in social marketing arenas. We will provide participants with a foundation for action that is tailored to their target audiences and the goals they have set for themselves.
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Workshop length
One meeting of 4-6 hours.

Designed for
‍Employees of local authorities, government agencies, third-sector organizations and NGOs who want to obtain essential tools to align audiences with social agendas and motivate them to action

Practical workshop: How to Become a Brand Journalist

In this hands-on workshop, we will teach you how to turn words into an engaging story that reflects your marketing needs and create interest and discussion among your readers. To this end, we will examine traditional journalism and learn how to craft stories for business goals.
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Workshop length
One meeting of 4-6 hours.

Designed for
Individuals and groups that want to fully embrace the written word and leverage it for business success.

Mastering LinkedIn: Unlocking the Potential of the Leading Professional Network with Practical Tools

A hands-on workshop offering the essential tools for effectively crafting and sharing your personal and company narrative, enabling direct access to key decision-makers on the prominent professional platform. Learn the systematic process of creating an impressive profile, executing impactful actions, and gaining practical insights.
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Workshop length
1-4 hours, according to needs
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Target Audience
Individuals, organizations, or groups interested in acquiring tools to enhance their presence on LinkedIn, content marketing, and understanding how to leverage it for personal and business success. The workshop is tailored to the needs and organizational goals and is customized for the target audience.

Lectures

The Art of Storytelling

In this inspirational lecture, we will look into local and global success stories of companies that used storytelling as a tool to achieve their goal. We will learn how to properly create a captivating and coherent story and translate it into business success.
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Lecture length
Approximately 90 minutes.
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Designed for
People who want to learn how to craft the right inspirational story for a business or marketing campaign.

Learning from the Best

Explore content marketing success stories in recent years. We'll drill down into the DNA of each campaign and reveal the common denominators that turn "just another" content strategy into an unforgettable story.
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Lecture length
Approximately 90 minutes.
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Designed for
Individuals or groups that want to learn how it's done by the best.

How can we help you

Content Strategy

Content Strategy

Storytelling

Storytelling

Content

Content

Digital

Digital

Design

Design

Workshops & lectures

Workshops & lectures